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作为专业人士 设计师, you probably don’t need to be convinced that color has a profound impact on digital products 和 people that use them. But if you find yourself wishing that you better understood the nuances of color and how to harness its vast potential, 你并不孤单.
Using color well is a difficult skill to master. Creating harmonious color schemes and successfully implementing them in design work can be quite a challenge. 这是为什么??
Does color proficiency spring from some innate ability that only a few possess? Is there a color sense, like sight or smell, that some simply don’t have?
也许, but it’s more likely that the difficulty 设计师s experience with color stems from one unavoidable truth: Color is packed with 属性, and each property has a wide range of 可能性.
To further complicate things, no color exists in isolation. There are always surrounding colors and light conditions to compete with.
The variable nature of color is simultaneously the source of its communicative power and its maddening complexity. If one color in a scheme changes, it can throw the whole thing out of whack—and wreak havoc on a 设计师’s color confidence.
This is especially true for 设计师s of digital products, who must consider both the 审美的结果 和 经验的影响 颜色的选择.
Thankfully, mastery of color in UI and UX design isn’t dependent on guesswork, 盲目的运气, or some intrinsic realization of what colors work well together. 而不是, using color successfully depends on understanding repeatable rules, 原则, and techniques that can be practiced and improved upon.
And while it’s true that the study of color is an immense undertaking, there are practical takeaways that can drastically improve a 设计师’s understanding and use of color in day to day design work.
This infographic is a field guide for lightning-quick color choices made with confidence—read it, 打印出来, 把它贴在墙上, and refer back whenever color questions arise.
From color psychology to color and culture, the effect that color has on humans is profound. Different color combinations can impact our purchasing decisions while certain color hues evoke intense emotional responses. It’s these reasons that make color theory for 设计师s so important.
有些颜色, 当配对, are understood to make aesthetically pleasing combinations (or color harmonies). Using a tool called a color wheel, 设计师s can create harmonious color schemes to use in their work. Color hue, brightness, and saturation all impact the effectiveness of color harmonies.
Color psychology is the study of how color affects human emotions and decisions. It is not an exact science because colors have different meanings in different contexts and cultures. 例如, 在世界的某些地方, 白色传达纯真, 但在其他地方, 它象征着哀悼和死亡.
Contrast is the visual difference between two colors. The best way to see contrast is to place one color on top of another. If the colors are high contrast, it will be easy to distinguish one from the other. If they are low contrast, they will appear to blend together. Contrast is crucial to color accessibility.
在艺术和设计方面, color theory is a collection of guidelines that outline best practices for using color in an aesthetically pleasing way. 另外, color theory examines the how and why of color relationships (color relativity) 和 influence of light on color.
温哥华,华盛顿州,美国
2016年1月3日成为会员
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
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